Mobile Topup is the service for top-up of prepaid and postpaid mobile phone account from customer’s bank account. This service has been deployed on SMS Banking, Mobile Banking, ATM, Internet Banking. This is a business cooperation and Topup brand sharing service between CAMBOPAY and banks with the aim of providing the service for target customer _ bank’s individual customer.
In recent time, in addition to provision of traditional banking services, banks in Cambodia have an increasing demand for value-added services on Electronic Banking channel. Thanks to this, bank has attracted more individual customers to use bank account for payment; thereby, increasing more new customers using Electronic Banking service.
Besides, thanks to deployment of value-added services in cooperation with partners, bank will collect a payment settlement fee to make up for the system’s operating costs and bring benefits to banks. To meet this requirement, CAMBOPAY has coordinated with banks and telecommunication companies to offer CamTopup service to individual customer group since 2011. In this business cooperation model, CAMBOPAY shall play a role as a service operating unit and coordinate with bank in launching marketing programs to customers. CAMBOPAY is the first company deploying direct Top-up service on the Cambodian market. With the advantage of connection with many large banks, CAMBOPAY has successfully provided services for customers of banks all over the country such as BIDC Bank, Phillips Bank, etc.
Benefits of Topup service to Banks: